David was formerly a journalist with Business Times before selling his soul to delve into the world of public relations. He is well-versed in the motoring and transportation industries though that has not stopped him from offering his expert opinion on just about everything else under the sun.
David occasionally scuba dives though much of his free time (whatever little free time he has) is spent exploring exciting new food outlets around town and updating his Facebook page.
Redzuan Hanafi Abu Zarim
Founder and Principal
Client Service Director
Mayanne is our very own no-nonsense Client Service Director, whipping the Agency personnel into shape and ensuring our Clients get the very best service. Rumour has it that even some clients are scared of her!
Having come from JWT, she provides invaluable discipline in the areas of strategic planning and branding.
She attends bootcamp twice a week, so don't call her before 9am on Tuesdays and Thursdays
He has extensive experience in advertising and communications prior to setting up WestCoast, having worked with JWT and Naga DDB. His experience covers various industries such as tourism/hospitality, telcos, consumer electronics and retail.
He is also one of the Agency's key writers for Corporate and Sustainability Reports.
In his free time he indulges in photography and scuba diving, in addition to being an avid cyclist.
WestCoast Public Relations was set-up in April 1999 as a full-fledged Public Relations Consultancy to provide effective communication strategies for our clients' products and services. We focus on a problem-solution approach, where we craft the appropriate key messages for the relevant audiences, and identify the most effective channels to reach out to them.
Today the media landscape has somewhat changed with news and information being consumed in digital space - at on-line news portals; social media outlets; and even on mobile phone chat groups. There is a paradigm shift on the consumption of media - communication is no longer one-way as the public can now respond to a story, and share it with thousands of others at an instant. The reader is now also the creator!
Brands are now defined by the things consumers (and other stakeholders) say about the company, its products and services, in conversations that take place online and off - often without the input or even the awareness of the company itself.
We can help influence what they say through communications that are authentic and honest, and by participating in those conversations in a respectful and responsive manner, devoting at least as much energy to listening as we do to talking.
Our approach, though, has not changed - we still need to identify the problem and come up with the most effective solutions. It's the solutions that we come up with that has changed. The digital space is continuously evolving and getting more fragmented. The good news is that you don't have to worry about it, as you have people like us to figure it out and put the pieces together!