Why Print Newspapers are still relevant
3. They Are Mining Online Demographic Data to their Advantage
Advertisers use the internet to understand their customers better. Newspapers are starting to see the value in mining demographic data, too. As customers interact with their product on newspaper websites and social media, newspapers can keep a finger on the pulse of their readers’ lives and learn what’s important to them. This allows newspapers to package content for the way readers consume it. Extensive knowledge of their reader demographics also allows newspapers to make their case to advertisers, which still is an important revenue stream for papers.