Welcome to the 21st Century! Where news is no longer just news but information that people react to in an instant. Where information is disbursed and received on the fly. Where reading today's newspaper conjures up a sense of deja vu, as you probably read the same thing in a dozen different versions the night before.
The landscape has changed drastically; it's no longer just about media relations and churning out press releases - it's now all about speaking directly to your target audience online, initiating conversations instead of pushing news. Your audience determines what they want to receive thus its important that you ensure that they are able to find you.
Done right, information can be spread wider, faster, and more directly to a specific target audience, allowing us to maximize news like never before. Instead of being satisfied with a single placement, your news can be shared exponentially. And with social media, blogs, chats and reviews, we won't be just sharing news but creating dialogues.
Welcome to the world of Digital PR!